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Why Video Marketing? seems to be the question on a lot of people’s minds since videos keep popping up all over various social media sites and of course, YouTube.When I first got into online marketing I knew that I wanted to do video marketing, but I wasn’t sure if I was ready.I knew that there are tons of ways to market yourself and your business online, but a big part of me wanted to do video marketing.I started asking myself why video marketing?Why should I get into using video with all of these other strategies I could start with?Then I started doing research and I figured out that video marketing is an amazing thing!The Benefits Of Video Marketing1. Know/Like/Trust Factor: We all know that nobody does business with anybody unless they know, like, and trust them. This is common sense and since we can’t do ALL of our business face to face these days, using the internet is the perfect way to leverage yourself.Video marketing allows you to get the second best option, which involves you actually taking a risk and actually putting your personality out there so people can get a chance to know you.Once they get an opportunity to know you and they begin watching more of your videos, then some of those people will tell themselves that they like you. After they know you and like you and they see that you are providing them value, then they will start to trust you (as long as you are sincere).After you have reached all three with your audience and the timing is right, some of them will want to do business with you.2.The Employee Factor: I consider each video to be an employee for me. I can create a video in a short amount of time and load it online so it can start doing work for me. This allows me to leverage my time and grow my reach at the same time.Face to face business is obviously the best way to build your business, but we only have a certain amount of time in a day. With each new video that I post, I can put that video in front of people while I sleep, thus leveraging my time and allowing me to talk to more people.Normal businesses are measured in a lot of ways and one of them is number of employees. If you want to hire employees for your business and raise your overhead that is fine, but I’d rather create a video, put it in front of a bunch of people, and allow my video, or new employee, to do work for me 24/7/365.Think about why you got into this industry and if it was to free up some of your time, then I suggest you start creating videos so you can have those employees, I mean videos, do some of your work to free up more of your time.3. Celebrity Status: Videos give you a chance to grow your audience online so what tends to happen is people start watching your videos, which gives them a chance to know you. After the know/like/trust factor kicks in and they really enjoy watching your videos, they will start to feel like they know you since you are portraying your personality to them on their screen.This is true because you want to be yourself in your videos. The cool thing is that the people that actually want to contact you will contact you and when they do they will feel like they already know you. You won’t have to prove yourself to them, or really give them a chance to know you since they already do.It’s a completely different type of call when someone is already a fan of yours and they have already gotten a lot of help from you via your videos. One day you will start getting calls from people that can’t believe they’re talking to you. It’s a really cool feeling!lw.. mv mvend -

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====================ABOUT GAIR MAXWELL====================An award-winning Canadian author and international keynote speaker Gair Maxwell addresses many national and international conferences, unveiling timeless secrets and common patterns of Business, Brand & Career Reinvention. Eternally inquisitive, this Reinvention Strategist is both serious and curious about exploring answers to the following question:"What separates those who THRIVE with change as opposed to those who struggle"? Gair has worked with some of the world’s most dynamic companies, including Apple Specialist Marketing Group, shared speaking stages with icons such as Richard Branson & Gene Simmons and named “Speaker of the Year” by TEC Canada, the country’s largest CEO Peer Advisory organization. After nearly two decades and more than 2,000 public presentations, Gair has accumulated a wealth of experience teaching people and companies how the power of a single story can change the entire direction of a company or a career … including your own. His forthcoming book, "THE REINVENTION CODE" is based on centuries-old principles that explore how any individual or company can pounce on the many opportunities that present themselves in rapidly changing times. Eternally inquisitive, he helps CEO's, business owners and entrepreneurs create impact and legacy through the creation of "Brands of Distinction". Firmly rooted in the principles of Differentiation & Relevance, "Brands of Distinction" are able to cut through marketing clutter, generate measurable results, inspire highly engaged teams and attract legions of customer advocates. A former broadcast journalist, he plunged head first into the deep dark waters of the entrepreneurial ocean in 1999, crafting a reputation as a sought-after business and brand strategist. He believes story "doing" is more important than story "telling"; that "vision always comes before money” and that for any company or brand to gain meaningful traction it must possess the footprints of a compelling story, based on honest-to-goodness facts, substance and timeless, emotional truths.He is also a co-founder of HUGGABLE UNIVERSITY; an on-line teaching program that serves as both inspiration and instruction for companies and people who want to get noticed and get ahead. If you are looking to INSPIRE YOUR TEAM & IGNITE YOUR BRAND, you can learn more @ The father of two adorable cocker spaniels and proud grandfather to Cayden , he golfs in the high 90's, grooves to 80's rock and has been a lifelong fan of the Pittsburgh Steelers since the early 70's.FOLLOW GAIR MAXWELL & "THE REINVENTION CHRONICLES" ON FACEBOOK: -

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